Target Private Label Brand Analysis Essay Example for Free

identify Private Label Brand Analysis EssayIn this assignment we analyzed Targets private labels. Target has both value and subsidy private brands. Target uses Up Up for its value private label products and archer Farms for its premium private label food products. The three product categories that we picked ar household products, health products, and food products.The first household product that we picked is Targets Up Up body wash. The Up Ups Delicate Exfoliating Body Wash is compared to the national brand Dove Exfoliating Body Wash. They both are 24 oz and draw the same package size and color. The Up Up is $3.24 whereas Dove is $5.49 which is 69% more expensive than the Up Up body wash. In scathe of packing, the Up Up body wash has the same packing as the Dove body wash. They are very identical to each other and have the same build and color. The Up Up body wash is laid on the upper safe shelf where other body wash products are placed. In addition, the private brand is placed on the same shelf, but to the right side of the national brand.Next, we picked Targets Up Up overstep soap. The Up Ups Moisturizing Hand Soap Aloe Vera is compared to Softsoap Soothing Aloe Vera hand soap. They both are 64 oz, have the same package and color. The Up Up is $3.69 while Softsoap is $4.49 which is 22% is more expensive than Targets private brand. In terms of incase, the Up Up hand soap has the same packaging as Softsoap hand soap. They both look the same and have a similar package size, shape and color. The Up Up hand soap is placed on the center bottom shelf and is placed to the right of Dove body wash.From the health products we picked Targets Up Up Probiotic Dietary Supplement. The Up Ups Probiotic Dietary Supplement is compared to ordinate Probiotic Dietary Supplement. They both have 26 tablets 4 week supply. The Up Up tablets costs $16.79 where the Align is $28.89 which is 72% more expensive than the Up Up probiotic tablets. In terms of packaging the Up $ Up Probiotic tablets have the same package size and shape as the Align Probiotic tablets, but the Up Up has a blue packaging color. The Up Up tablets are placed on the bottom right corner of the shelf. The national brand Align is to the left of Targets private label.From the food products we chose Targets premium private label Archer Farms. Target only has premium private label for its food products. The Archers Farms Organic Skim Milk is compared to Horizon Organic Fat-Free Milk. They both are 1.89 L and have the same package size but have different package color. The Archer Farms organic draw is $3.59 whereas the Horizons organic take out is $3.99. Here we see that the national brand is only 11% more expensive than the premium private brand. In terms of packaging the Archer Farms milk has the same package size and shape to the Horizons milk but conveys a premium image. Archer Farms milk is placed on the heart shelf and on the center of the shelf for milk p roducts. The national brand Horizon is to the left side of Archer Farms premium private brand.