Marketing Mix and Branding

MARKETING MIX: PRODUCT AND BRANDING STRATEGIES Abstract Brands have now transcended their general definition of just being a name or logo that differentiates them from other products in the market to a more humane and characterized version to which people can relate to and come to depend on in their everyday lives. According to Fournier brands create relationship with customers. This paper agrees with the statement in the goods only category for Coca Cola however for the service only it does not hold true in this particular case for Disney’s Pixar Animation Studio. Lastly, it looks at the implications for managers and how they can support their brand to outshine others in the market and garner a more loyal base resulting in profits. Marketing Mix: Products and Branding Strategies The American Marketing Association defines a brand as a â€Å"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers†. However, in today’s competitive and consumer driven world brands are no longer simply names to identify a certain product or service they have taken the shape of a living character that has the ability to be a part of one’s self, family and everyday life (Fournier, 1998) Brand Ambassadors Brands have evolved into ‘people’ for consumers. When we talk about a brand we don’t just mean to consume a product or service. Repeated purchases and the satisfaction derived from them takes brands to a higher level. Brand loyalists expect brands to not only cater to their immediate but also psychological needs such as provide comfort, superior quality or service. There is a sense of attachment and relatedness to brands. Marketers and brand managers have started thinking of brands as not only a colorful logo or a catching tag-line and attractive packaging but also by characterizing it. Rolex has consistently presented its brand as a symbol of ‘power and success’ reinforcing it through advertising their watches through two most successful players, Tiger Woods and Roger Federer. Brand managers are looking for ‘brand ambassadors’ to carry out the personalization of brands and the benefits they have to offer to the consumer. People expect brands to deliver their expectations like from human beings and not to disappoint them. Successful brands always stay ahead and think of their consumer needs and how they can be personalized more so the brand becomes an essential part of their everyday lives. Enterprise Rent-a-Car has personalized its brand through its superior customer service. They understood their consumer’s needs for immediate and convenient service and whenever a car breaks down or is unavailable Enterprise’s name comes up the first thing in our heads. People have formed a relationship with McDonald’s Golden Arches and Ronald McDonald. Wherever they will see a familiar, smiling Ronald McDonald they’ll know the restaurant is present even if it’s in a foreign country. The New Coke vs. Coke Classic The best example of customer- brand relationship is of Coca-Cola Classic and the New Coke. Coca Cola has been in the maturity stage of the product life cycle for a long time as it continues to cater to millions of consumers worldwide across 200 countries everyday and continues to remain substantially profitable and ahead of its competitors. It has met with competition from Pepsi and other beverage makers yet it markets the top four of five beverage brands in the world. In 1985, New Coke was revealed to the consumers amid much fan fare, TV commercials and promises of ‘smoother but bolder’ taste. Though product surveys had concluded that the taste of New Coke was preferred however, the deep attachment of consumers to the original Coca Cola formula and their association with it was so strong that Coca Cola soon saw consumers protest and hoarding of the old version of product. On July, 11 the New Coca Cola was taken off shelves. â€Å"We did not understand the deep emotions of so many of our customers for Coca-Cola. † (Keough, n. d) As mentioned earlier, successful brands keep their consumers needs in view however Coca Cola made the error of not asking their loyal consumers if they even wanted to change their favorite beverage (Craig, n. ) Thus, this clearly shows that consumers form a relationship with brands and come to rely on it. They reject changes that take away that personalization aspect from the product that makes it their favorite. Even after 20 years the original Coca Cola is still the most preferred brand of millions worldwide. Disney Pixar Animation Studios With the advent of computers, animation has become an integral part of movies and they continue to entertain young and adults alike. Disney’s Pixar is a name among many which has produced outstanding movies like Wall-E, Ratatouille, Finding Nemo, etc. All these movies have fascinated viewers and pulled in billions of dollars worth of business. However, brand loyalty would not be the term for Pixar. Audiences enjoy movies that provide great entertainment and although Pixar provides excellent animates stories and characters and audiences expect them to do so yet they will basically focus more on the film rather than the movie studio producing it. Audiences are pulled in by the movie storylines, their characters and how they are portrayed. Even though big movie studios have better resources and greater distribution networks yet it does not guarantee them blockbuster movies every time. Animation studios like Pixar are in the maturity stage where other studios like Dream works SKG is also trying to make its marks and produce quality animated movies including Shrek, Kung Fu Panda and others which were also successful at the box office. Therefore what pulls in audiences is not the studio name itself rather it’s the story line and the entertainment provided by the movie. Implication for Brand Managers Fournier’s customer-brand relationship holds true for the goods only category in this paper whereas for the studio example it does not hold true. Brand management is an important aspect for any company that wishes to succeed in the consumer market. To have an effective position in the minds of the consumers and the ways to attract them and make them loyal to their particular brand is what most marketers aim to do. A foundation of brand loyalists allows the organization to charge a higher price and spend less on advertising, free trials and other promotional costs, with final result being an increase in shareholder wealth and continued profits. The key to managing brand identity is evolution, not revolution. Marketers are often tempted to radically change brands and products, which is a highly visible activity. Totally changing the brand visuals can give rise to consumer concerns about changes of ownership, or possible changes in brand values, or even unjustified extravagance (cited in Bennett & Rundel-Thiele, 2005) Marketers must seek to be maximally different from competitors, and this requires more radical innovation. Brand managers must take risks. One successful launch involving a maximum difference will be very profitable and far more memorable for customers. Organizations seeking to improve brand loyalty should first identify the level at which their brand is successfully operating (functional, emotional or symbolic), and then develop marketing programs designed to resonate with the consumer at that level in a way that differentiates the brand from the competition. The ultimate goal for a brand manager would be a brand community, where consumers affiliate with other consumers around a brand (cited in Bennett & Rundel-Thiele, 2005). References Bennett, R. & Rundel-Thiele, S. (2005). The Brand loyalty life cycle: implications for marketers. Journal of Brand Management, 12(4), Retrieved February 17, 2010 from http://web. ebscohost. com/bsi/pdf? vid=3&hid=106&[email  protected] Craig, S. (n. d). New coke and other marketing fiascoes. Retrieved February 17, 2010 from http://www. msnbc. msn. com/id/7209828/ Fournier, S. (1998). Consumers and their brands: developing relationship theory in consumer research. Journal of Consumer Research, Retrieved February 17, 2010 from http://web. ebscohost. com/bsi/pdf? vid=3&hid=106&[email  protected] Keough, D. R. (n. d). New coke and other marketing fiascoes. Retrieved from http://www. msnbc. msn. com/id/7209828/ Lake, L. (n. d. ). What is Branding and how important is it to your marketing strategy? Retrieved Fevruary 17, 2010 fromhttp://marketing. about. com/cs/brandmktg/a/whatisbranding. htm

Dramas and Comedies on the Big Screen Essay

â€Å"Forrest Gump† is one of Tom Hanks’ best movies. He did an outstanding job of playing a dimwitted man who always seemed to be a part of most major events that happened during the 1960s and 1970s. It told an awesome story of a man recollecting his childhood to his present life. Sally Field also did an excellent job of playing Hank’s mother in the movie. She was the 1995 BAFTA Supporting Actress nominee. The visual effects were dynamic, especially the way that Gary Sinise’s character â€Å"Lt. Dan Taylor† was shown with amputated legs. The movie won the 1995 Academy Award for Best Visual Effects. Eddie Murphy plays seven different characters (five at the same time) in â€Å"The Nutty Professor†. The main character, Sherman Klump, is an overweight college professor that tries to impress a chemistry graduate student, Carla Purty (Jada Pinkett-Smith). He is so frustrated with himself that he takes a weight-loss formula. Of course, it has flaws that affect him and the people around him. This is definitely a movie that showcased Eddie’s talents. It is very few actors that can play multiple roles to that extent. This is movie that will make you laugh out loud. The makeup jobs were also very impressive features about this movie. Many movies that are produced are based on books or remakes of classics. Some movies are remade more than once. In some cases, the original is always the best. In these instances, both versions are comparatively terrific. Reference 1. Retrieved July 22, 2009 from http://www. netflix. com.

ABCDEFG Algorithm Look A Airway

Text Version- ABCDEFG Algorithm Look A Airway B Breathing C CirculationFor any signs of airway obstruction For evidence of mouth/neck/swelling/haematoma For security of artificial airway Look At the chest wall movement, to see if it is normal and symmetrical To see if the patient is using their neck and shoulder muscles to breathe (accessory muscles) At the patient to measure to measure their respiratory rate Look At the skin colour for pallor and peripheral cyanosis At the capillary refill time At the patient’s central venous pressure and jugular venous pressure Look At the level of consciousness For facial symmetry, abnormal movements, seizure activity or absent limb movements At pupil size, equality and reaction to light Listen For noisy breathing e. g. gurgling, snoring or stridor Feel For the presence of air movement For security of artificial airway Feel For the position of the trachea to see if it is central For surgical emphysema or crepitus If the patient is diaphoret ic (Sweaty) Listen To the patient talking to see if they can complete full sentences For noisy breathing e. g. stridor, wheezingListen To the patient for complaints of dizziness and headaches For patient’s blood pressure and heart sounds Feel Your patient’s hands and feet to see if they are warm or cold Your patient’s peripheral pulses for presence, rate, quality, regularity and equality. Feel For patient’s response to external stimuli For muscle power and strength D Disability Listen To patient’s response to external stimuli and pain For slurred speech For patient’s orientation to person, place and time. E F Exposure Fluids G Glucose Give oxygen Position your patient Call for help if you can’t manage Never leave a deteriorating patient without a priority management and review plan Look Listen Feel For any bleeding e. g. nvestigate wounds and drains For air leaks in drains The patients abdomen that may be hidden by bed clothes For bow el sounds Look Listen Feel At the observation and fluid charts, noting the fluid For patient’s complaints of thirst The skin turgor input and output At losses from all drains and tubes At the amount and colour of the patient’s urine and urinalysis results Look Listen Feel At blood glucose levels For patient’s complaints of thirst If the patient is diaphoretic, (sweaty, cold or clammy) For signs of low glucose, including confusion and For patient’s orientation to person, place and time decreased conscious state At medication chart for insulin and oral hypoglycaemics Based on your assessment (above) decide an appropriate oxygen flow rate or percentage.If in doubt commence on 4L/min on a Hudson mask and increase as indicated by oxygen saturation or patient condition. Position your patient to optimise their breathing-usually this is as upright position as possible and as tolerated by the patient. Place the patient in the left lateral position if they are unco nscious but have adequate breathing and circulation and where there is no evidence of spinal injury Establish IV If not present, +/- fluids Document and communicate clearly all treatment provided, outcomes of treatment implemented what care is still required The plan should include expected outcomes and when the patient will be reviewed again.

Improving organisational performance Assignment

Improving organisational performance - Assignment Example Human resource practices that strategic human resources management scholars consider performance enhancing are referred to as high performance work practices (HPWPs).These are essentially work practices that can be introduced in the organization deliberately in order to improve organizational performance. A widely accepted definition of the term is that they are a set of complimentary work practices that cover three broad areas which are sometimes referred to as bundles of practices. They include: High employee involvement practice such as self-directed teams, quality circles and sharing/access to company information; human resource practices for example a sophisticated recruitment process, performance appraisal. Work redesign and mentoring; reward and commitment practices that include various financial rewards, family friendly policies, job rotation and flexi hours. Combs, Liu, Hall, & Ketchen (2006: 502) argue that these practices increase employee’s knowledge, skills and ab ilities (KSAs), empower employees to leverage their KSAs for organizational benefit, and increase their motivation to do so. The result of this is greater job satisfaction, lower employee turnover, higher productivity and better decision making all of which help to improve organizational performance (Wilson, 2005, p. 38). Aspect capital is a leading financial services company is the United Kingdom that applies a systematic and quantitative approach to investment management with the purpose of diversifying alpha for the company’s client portfolios. The company manages over USD 6.7 billion which it has exclusively invested in the aspect diversified program through a series of fund and client specific managed account vehicles (AC, 2012). Established 15 years ago the company has already established itself as a leading financial services company through the extensive support from a team that has extensive experience in the development and implementation of systematic

St George Cabinet by Philip Webb Essay Example | Topics and Well Written Essays - 3500 words

St George Cabinet by Philip Webb - Essay Example Background of Webb and Morris The St George Cabinet was made with two individuals who worked together, one which focused on the architecture of the cabinet, named Philip Webb, and the other which included the paintings, known as William Morris. The scenes that are incorporated are from the life of the saint and are taken directly from Medieval style architecture and art. The concept which is associated in this piece is one which consists of the Victorian values of the time, specifically which both the artists had1. The idea of the values was based on the sense of morality toward Christianity and reverence toward the older styles of art work. Morris directly influenced this because of his strong association with the Church and the restoration of older Churches that he was continuously involved in. Webb followed this particular concept with the commercial architecture that he believed was taking away from the reverence of religion and morality of the time2. The concept of religion and morality which both represented not only was based on the restoration of religion in which both believed in. ... This was based on the pagan style initiatives which were initially a part of the Church and which were approached by bringing back the original expressions of religion. The approach to several of the works, specifically by Morris, was descriptive of these scenes, the actions of the saints, and the original stories which could be exhibited in terms of religion and ritual3. Techniques and Materials of St George Cabinet The materials that are used for the Saint George Cabinet consist of painted and gilded mahagony, pine and oak and copper mounts. The overview of this can be seen in figure 1. Fig 1: Saint George Cabinet The main concept with the materials was to use the natural elements that would best represent the cabinet, combined with using durable woods to the completion of the cabinet4. The materials which were used were specifically based on finding the natural woods that would hold in durability and strength, combined with finding the materials from easy to locate resources for t he finished product. This combined approach then allowed for the cabinet materials to work in the finished handicraft material5. The techniques that were used in the making of the cabinet and the design are also defined as rare for the time because of the approach which was taken with the shape and building of the cabinet. The architecture of the cabinet, while having a box like structure, also has the Medieval elements from the sides, specifically with the pointed sides to the cabinet. The horizontal look that is held on the stand is also different to the architecture and creates an appearance that was not as popular for the time. Instead, most were interested in the length – wise

An Ideal Husband Essay Example | Topics and Well Written Essays - 250 words - 1

An Ideal Husband - Essay Example Lord Goring also tries to test as to what Lady Chiltern will do if she comes to know of Sir Chiltern’s shady past and tries to convince Lady Chiltern to be charitable when it comes to forgiving her husband. In the mean time Mrs. Cheveley tells Lady Chiltern about Sir Robert’s ill gotten wealth and on knowing this Lady Chiltern refuses to forgive Sir Robert for his dishonesty. In this Act lot of confusion ensues between Sir Chiltern and Lord Goring because Sir Chiltern believes that Mrs. Cheveley sitting in Goring’s drawing room is an evil lady while Goring believing that particular lady to be Lady Chiltern, tries to defend her character before Sir Robert. When Sir Robert leaves, Goring manages to get the letter which is a proof of Sir Robert’s shady past from Cheveley by scaring her of trusting her to the authorities for stealing a piece of jewelry. However, Mrs. Cheveley manages to steal the letter Lady Chiltern wrote to Goring and tells him that she will show that letter to Sir Robert to prove that Goring has a relationship with Lady Chiltern. In this Act all the confusions and misunderstandings get resolved and Lord Goring convinces Lady Chiltern to forgive her husband Robert and allow him to carry on with his public life. In the mean time Lord Goring also proposes marriage to Mabel Chiltern which she gladly accepts. All the controversies get resolved and all the major characters in the play end up getting what they

Internet Exercise Assignment Example | Topics and Well Written Essays - 500 words

Internet Exercise - Assignment Example ired state) and, at the same time, are health conscious and do not prefer putting on additional calories by eating meals from fast food chains(the desired state) (Kraft Foods Global, 2012). The problem, therefore, is individuals who have difficulty in arriving at ideas on what to cook (the actual state) and how as well as customers who are looking for particular tips on how to cook a particular meal (the desired state). These individuals prefer to cook themselves (to avoid the weight gain that comes from fast food products), however, they are pressed for time and therefore want easy to cook recipes. Another area of problem recognition is that this ad indirectly also focuses on customers who want to cook their family favorites, perhaps on a weekend (or Sundays), and who do not prefer going out to restaurants for the same. Problem recognition is triggered also by the fact that it is meant for those customers who are looking for quick recipes to entertain their guests for a lunch or hi- tea. Upon reading this magazine, customers hope to find remedies to their problem in the form of the recipes and tips provided in the magazine for particular meals. By clicking on this ad, customers are directed to immediate subscription via payment through a variety of online options (Kraft Foods Global, 2012). Hence, by just a few clicks, customers get access to their favorite magazine without having to go and buy it physically from a store. As far as company advertisements are concerned, I have been fascinated by the cutting edge technology that Apple offers. The ad that triggered problem recognition is that of MacBook Pro with Retina Display featured on Apple’s website (Appendix 2). In this case the problem recognition has arisen out of opportunity recognition where the desired state was enhanced due to changing circumstances in life and career. Owing to progress in academic and professional life I have been inclined to use high-tech gadgets that enable me (and customers like me)

Unhappy Customers Personal Statement Example | Topics and Well Written Essays - 750 words

Unhappy Customers - Personal Statement Example Unhappy customers On the other hand a satisfied customer pulls number of other customers towards the organization and service. Customers help defining success in a way that they set benchmarks for what is in demand, and things that need to be avoided or are out of date. For them its more about quality than the costs, they are willing to pay more for comfort and quality rather than low quality and more hassle of repair and low productivity. The policies so made should be customer centric. Customers’ response is related to the online sales and services as well as the physical world businesses responses. A relationship matrix can be defined in this way to identify all the factors and benefits that may be achieved through successful implementation of customer response and satisfaction. A prime example in this regard was seen when a musician had his guitar damaged in an aero plane flight and when the compensation was demanded, it was not provided; the same musician went on to make a song on the Unit ed Airlines services and this incident and ended up with millions of views to his video and song, this earned the company a bad name, and in the end they had to apologize and provide compensation, all to customer dissatisfaction (Cheryl Hamilton 2010). Customer Relationship Management is an approach towards establishing a relationship with the customers and working to their satisfaction and demand, in other words, a key to success. C.R.M stresses upon focusing on individual customer rather than masses, this helps knowing the customer behavior, the past experiences. The entire process would focus on the manufacturing strategy, the services to be provided after the product is prepared. Customer identification, differentiation, and personalization are few important terms and phenomena that need to be taken into consideration while dealing with the customers since every customer has a different taste than other, and so is the demand and requirement. The differentiation aspect helps identifying the customers that are more regular, have larger stakes on hold, and are slightly sensitive to the subject and services, and since all resources might not be available every time, implementing them at the right place and towards the right custome r becomes important. Paretho Principle is another similar concept related to the customer response. It is also known as the 80-20 rule, and according to it, the 20 percent customers that makes up for 80 percent of the sales. It is being stated that cost of making a new customer is far higher than retaining one. Even the 5 percent customers retained, results in 25 percent increase in overall productivity of an organization (Ronald S.Swift 2001). Besides customer satisfaction the individual characteristic of the product or service defines the rate of customer turnover from any company or brand. Customer response is considered a Key performance Indicator (K.P.I) and based on its value; the company’s performance is measured in the marketing world. Surveys are being conducted about particular product or service, or the overall experience of the customers with the company, based on their response in the rating scale, further strategies are being devised that helps molding the struc ture of company according to the need of customers. A company must be open to claims, and repairs, however the best policy is to prevent rather than repair, it helps in many ways, not

Current Events Research Paper Example | Topics and Well Written Essays - 750 words

Current Events - Research Paper Example The two strongest European economies within the zone, namely that of Germany and France, do not agree on what actions to take to prevent the entire continent from falling into a recession. In this regard, recession is broadly defined as two (2) successive quarters of economic decline if it is based on the real gross domestic product or GDP. (My own definition of a recession is when a lot of working people lose their jobs and those seeking new employment, like the new graduates, cannot get hired). However, the National Bureau of Economic Research (NBER) of the United States of America defines it more precisely, based on a number of other economic indicators such as the level of employment, industrial activity, real incomes, wholesale prices and retail sales. In other words, the NBER uses overall business activities as an indicator, the time when business reaches its peak and starts to decline. It is the business cycle dating committee or BCDC that is tasked to approximate the date whe n a recession has started (NBER, 2010, p. 1); a recession is usually accompanied by rising unemployment and a rise in excess capacity in the manufacturing sectors or other industries of the country due to weak consumer demand. The magazine article discussed in this paper had specifically mentioned this two prime economic indicators to portray the worsening conditions within the European economic zone. Discussion The news article which serves as the basis for the discussion of recession in Europe in this paper is entitled â€Å"The euro crisis: a real mess† that was written by R. A. and published in the on-line or digital version of the Economist last July 2, 2012. In the article, the author talked on a worsening crisis within the European zone because of the on-going recession that is expected to get worse within the next few months. The unemployment in Europe had inched up, with Euro-wide unemployment rate going up last May to 11.1% with the unemployment figures for Spain at much worse rates of 24.6% for adults and at over 52% for Spanish youths. Spain is one of those countries included in the PIIGS mentioned earlier (Dorfman, 2010, p. 1) which engaged in great spending even beyond its normal capacity to pay and is now suffering for its profligate ways. All the five countries included in the PIGGS classification had borrowed way too much and are now in real great danger of defaulting on their sovereign debts. The other countries in Europe which are now in recession are suffering from same twin problems of too much debts and high deficits which does not leave much room for economic recovery except through harsh cost-cutting acts but are not politically well-advised especially during an election year. The same article on the on-going euro crisis mentioned how manufacturing activity had declined by 1% in the second quarter this year, with the rate of decline expected to accelerate in the later part or the second half of this year. Manufacturing is one of broad economic indicators used to measure or approximate a recessionary climate, and this is shown by the decline in many European countries, such as not only in France and the Netherlands but also in Spain, Italy and even Germany, which is considered as the strongest European economy so far. Both Greece and Spain are now in depression, which is worse than a recession (a decline of above 10% in GDP). The

Hormones and the Stressed Brain Essay Example | Topics and Well Written Essays - 500 words

Hormones and the Stressed Brain - Essay Example One, the mineralocorticoid receptors ( MR's) that control the genes for stabilization of neural activity produced in response to the stress due to the release of corticotrophin-releasing hormone (CRH)-1 receptor. The glucocorticoid receptors (GRs) which unlike the MRs have low affinity induce agitation in the genes in response to the stress level produced by cortisol. GRs along with CRH-2 receptors, and parasympathetic system of behavioral alteration, aid in storing energy and information for any future occasions. Coordination and balance between the two is important for mental and physical health. Imbalance may occur due to genetic defect, individual experience etc altering the neural signal route controlling memory, emotion etc. Understanding the mechanism of corticosteroid help to find causes behind various stress related ailment like depression. The individuals response to his/her environment is determined by the stress mediators or management hormones like corticosteroids mostly concentrated in the brain. In a healthy human being with perfectly balanced stress system the response operates is synonymous to the switch on and off responses of an electric fan. Sometimes these mediators may not operate in a balanced and coordinated way as in normal healthy humans.

The Need for Variance Analysis Term Paper Example | Topics and Well Written Essays - 500 words

The Need for Variance Analysis - Term Paper Example Baker and Baker (2014) define variance as "The difference between standard and actual prices and quantities" (p. 201), and variance analysis as "Analysis of these differences" (p. 201). Variance analysis underscores or brings attention to deviations from what was initially intended. It is only after deviations have been identified that adequate and effective decisions can be made by the individuals in management positions (Baker and Baker, 2014). According to Berger (2011), lack of conducting a variance analysis may prompt leaders to overlook areas causing these deviations and hence fail to make relevant decisions. For variance analysis to be performed, a prior formulation of standards ought to be conducted, for instance, budgetary targets (Baker and Baker, 2014). This shows that variance analysis drives managers and other leaders to set targets or standards in advance. Decision making goes hand-in-hand with accountability in that individuals overseeing areas proved by the variance a nalysis to be causing the variations are answerable. Therefore, departmental heads are forced to make effective decisions and implement relevant strategies that forces them to operate within the budget (Berger, 2011). In the case study, new procedures for discharging patients have been implemented. A variance analysis conducted after six months showed that costs were running 25 percent higher than was expected. After conducting the variance and proving that there is actually a deviation from the budget by 25 percent, the next step would be to identify the causes of the deviation (Berger, 2011). There are many areas that may cause the deviation, for instance, extended working hours that increase the cost of labor. After identifying the cause of the deviation, then my next step would be to evaluate action plans under implementation to determine their effectiveness and investigate how they can be improved (Berger, 2011). If the action plans

Compare and Contrast Essay Example for Free

Compare and Contrast Essay Love is an emotion that deeply alters a person’s thought-process. This emotion can bring out the best of people or even make them question who they are and what they’re willing to give up for the person they love. In Judith Ortiz Cofer’s short story â€Å"Catch the Moon†, she suggests that love can change a person for the better by making them want to improve themselves. However, in W. D. Wetherell’s short story â€Å"The Bass, The River, and Sheila Mant†, he suggests that love can make a person try to be someone they are not, ultimately leading in disappointment and regret. Although both authors center their stories on the topic of love, they differ greatly from their character conflicts, character changes, conflict resolutions, and their themes. In â€Å"Catching the Moon†, Luis Cintron and his father constantly argue and never get along very well. However, when Luis meets this girl named Naomi, he experiences an emotion that reconnects him with his dad. Meeting Naomi causes Luis to experience love—an emotion he hasn’t felt since the death of his mother—and causes him to want to develop better character because he knows that his mother would want him to be happy. In order to prove his improved character to both Naomi and his dad, Luis searches all night for a hubcap that will match the one that Naomi is looking for. After hours of searching, Luis finally finds the hub cap and rushes to bring it to Naomi. Cofer states that Luis, â€Å"†¦waited to give her [Naomi] the first good thing he had given any one in a long time† (Cofer, pg. 240). This quote demonstrates that because of his new love, Luis was ready to change his personality for the better and that love can truly reconnect old flames from within oneself. â€Å"The Bass, The River, and Sheila Mant† portrays a different message than that of â€Å"Catching the Moon†. In this short story, the narrator faces an internal conflict between choosing over his two passions—Sheila Mant and fishing. The narrator has always dreamed about impressing Sheila Mant, but he wavers when Sheila criticizes fishing for being dumb and boring. Regardless of her opinion, the narrator continues his mission of impressing Sheila by taking her on a boat ride and going to a popular party. On the way to the party, a fish gets caught on the fishing line the narrator left out  on the boat, and by the struggle the fish puts up, he knows that it’s the bass he’s been waiting all summer to catch. Emotions rush through his head, and even though the narrator has waited all summer for this fish, he chooses Sheila instead. The narrator cuts the line, goes to the party with Sheila, and has his heart broken when she chooses to ditch him for another guy. From this experience, the narrator learns that there are plenty of fish in the sea and that he shouldn’t have changed himself just to get a girl to like him. He even goes on to say that, â€Å"There would be other Sheila Mants in my life, other fish, and though I came close once or twice, it was those secret, hidden tugging in the night that claimed me, and I never made the same mistake again† (Wetherell, pg. 150). This quote demonstrates the story’s theme of not changing who you are for love because it will only result in regret and disappointment. Love is a very complex emotion. There are a lot of rules and regulations to love, as well as a lot of exceptions to these rules. All in all, in order to have a happy relationship, one must do want makes oneself happy. If someone’s happiness is put in jeopardy just because of a relationship, then the relationship was definitely not meant to be. In other words, when entering a relationship, don’t choose the better boy or girl; choose the boy or girl that will make you a better person. Works Cited Cofer, Judith Ortiz. Catch the Moon. 2003. Holt Literature and Language Arts. 4th ed. Austin, Texas: Holt, Rinehart and Winston, 2003. 234-40. Print. W. D. Wetherell. The Bass, The River, and Sheila Mant. 2003. Holt Literature and Language Arts. 4th ed. Austin, Texas: Holt, Rinehart and Winston, 2003. 245-50. Print.

Causes And Effects Of Plagiarism In Universities English Language Essay

Causes And Effects Of Plagiarism In Universities English Language Essay Problem of students plagiarism is one of the biggest hot issue in the field of our education and is becoming extensive for student around the world,especially the university student. Do you really understand the meaning of plagiarism? The word plagiarism is derived from the Latin phrase plagiarius which means kidnapper, thief, and plunderer. (Anna Michalska) And according to The Oxford advanced learners dictionary (6th edition) 2000, To copy another persons words or work and pretend that they are your own. I through the meaning looks like similar. It means to copy others ideas without any referencing; even a lot of college students use others ideas with the behaviours of just pasting. Many teacher and exporter hold the different points about academic cheating and debate the reasons for it. But in my opinion, Plagiarism is a wrong behaviour because it is unfair to the writer of the original passage, who really deserves the credit for the words and ideas; whats more, it is unfair to the students themselves because it is helpless for me to learn in my university. 2. THE FORMS OF PLAGIARISM IN THE ACADEMIC FIELD AND THE CHECKING SOFTWARE 2.1 THE FORMS OF PLAGIARISM IN THE ACADEMIC FIELD Plagiarism is a very serious issue which hits the education a lot, especially the university education. As the internet appears, the students have a lot of ways to get in touch with more information than ever before. And with the popularity of the Internet and the network resources is becoming richer, peoples work, life, entertainment become great convenience, but it also has caused a series of negative effects, such as the increasingly serious phenomenon of plagiarism. Although it is convenient for the students to copy and paste material into their assignments or reports and submits it for grading as their original work, it is really a big impact on both the education and the students themselves. The academic plagiarism is one of the hottest topics in the current academic circle and public opinion. Academic plagiarism involves a wide range of contents, some of which directly relate to intellectual property infringement, particularly in the area of academic plagiarism. From the persp ective of copyright law, academic plagiarism poses the hallmark of non-originality. Identification of academic plagiarism can be mastered from the prerequisite and substantial condition as well. The regulation of academic plagiarism shall be centred on the upgrading of legal system, and make the social atmosphere ashamed for academic plagiarism. In recent years, the plagiarism of academic paper has been found repeatedly, especially in the universities among the students and the teachers, which brought a serious influence to the society and the individuals. In order to prevent illegal copy of information resources and protect intellectual property, more and more countries has devote to the development of anti-plagiarism technology and have obtained some achievements, great curb plagiarism phenomenon happening. Rimer(2003) pointed out that in his investigation, 38% of participants said they had plagiarized from the Internet. Students who are doing plagiarism will lose enthusiasm of creation. They can hardly find a favourable position in the near future in the more competitive market duet to their lack of originality. Whats more, plagiarism will definitely hurt the originality-makers because it directly steals the originality-makers words and opinions. This kind of activity will lead to the decline of the creativity of this soc iety. There are some reasons why students plagiarize. First, when the students were at school, cause of laziness or convenience makes them choose to plagiarize. Second, under the examination-oriented education system, the pressure to get a good score causes the students to plagiarize so as to improve their papers. 2.2 THE CHECKING SOFTWARE-TURNITIN REPORT The test of plagiarism is whether you give a reasonable impression to an ordinary reader that the work is your own. Generally speaking, Turnitin report is the most important way to check and test the plagiarism. Turnitin report is a proper and scientific way to detect plagiarism. As a lot of researches have pointed out, recent years, Turnitin has gained so much attention as more and more institutions use it so as to combat plagiarism. And the Turnitin reports on the findings from a trial of Turnitin plagiarism detection software will show the resources where the students copy and paste. Therefore, to some extent, it is very scientific and proper software to combat the behaviour of copying. And the level of plagiarism highlighted by the Turnitin report can reflect the level of the essays to plagiarize. 3. THE REASONS FOR THE STUDENTS TO CHOOSE PLAGIARISM 3.1 SUBJECTIVE REASONS-LAZINESS, INDIFFERENCE AND SO ON A lot of causes suggested as aspects impacting student misconduct activity are student age, gender, academic level and course difficulty, and cultural background (Culwin, 2006). Cole, S. and D. Conklin (1996) and other academics have pointed out the consequences of plagiarism. For the university students, one of the most important skills students should form and develop in the university is the ability to manage their own independent researches. Having accumulated fundamental knowledge, students should develop themselves into thinking and inquiring people having the ability of developing their own judgments and explaining their original thoughts and opinions, both in the daily assignments and graduation dissertations. However, as we can see from the university students, laziness and the indifference of the students often appear in their researching. For the university students, the university life is the most creative time for the student to develop their own knowledge and deception cheating could be a serious stain on ones moral integrity(McCabe, D. 2003). So the subjective reasons of plagiarism are because of the students who did such kind of behaviours deliberately. After they enter the university, they feel a little lazy and they may not like to write their own assignment. Sometimes the feel the assignments are not important al all, especially the assignments of the optional courses. It may result in the consequences of plagiarism. The results are more serious than those plagiarists could think about. First of all, their personal credibility is completely destroyed. For another thing, without effective research experiences, one is unlikely to acquire depth of analyses or originality of insights, both of which are indispensible to ones career development, whether in corporate, government or academic organizations. Ultimately, the plagiarists themselves are to suffer. Meanwhile, a lot of measures could be made use of. Students need to enhance their moral principles and standards by realizing that plagiarism is not just an academic iss ue but a critical moral issue. And university authorities need to tighten disciplinary codes to leave no plagiarists unpunished. 3.2 OBJECTIVE REASONS-LACKING OF KNOWLEDGE ABOUT REFERENCING AND WRITING So in the former discussion, we can see that plagiarism is the form of misconduct, and it has become a field of increasing worry for all of the academics in high education. Generally speaking, the procedures for the students to write the essays are as follows: (1) Analyze the issues and make sure the terms; (2) Research the topic and set up the points of view; (3) write the plan; (4) Search for the reliable resources and take notes, then organise your ideas; (4) Write the first draft, read it through and make changes; (5) Redraft the essays. But as we can see, we mentioned that a lot of students do not know the process of writing. It is my belief that first , the topic should be researched with the academic thoughts on the basis of the internet, the academic databases, and the library. From the process of preparing the paper, the students should take notes and immerse myself in the words of great thinkers. As the students have a good knowledge base, the students I start analyzing the arguments of the essays the students have read. Clearly define the claims, write out the reasons, the evidence. Look for weaknesses of logic, and also strengths. Learning how to write an essay begins by learning how to analyze essays written by others. Organizing and gathering the information of a paper is one of the most important parts for the process of writing the essay. Whether its personal observations or scientific facts, the students take notes to keep the evidence to back up my thesis statement and keep track of which facts come from which sources. As the writers research the topic, sometimes they may be a little careless about facts and claims that seem to disprove my thesis statement. It is a bad habit for the referencing. To be specific, when the students were doing this assignment, they may find that I have made some mistakes in the referencing and they do not know the basic process of writing, first, when the students were taking notes, sometimes they did not take all of the resources; second, after they completed the essay, they did not check the references and bibliography. They are the mistakes the students have made in referencing. 4. THE EFFECTS OF THE PLAGIARISM PROBLEMS IN UNIVERSITIES For the plagiarism problems in the universities, we can see that there are a lot of people who have made such kind of mistakes, both the university students and the university teachers. As the academy has developed, teachers seldom make such kind of mistakes, but for a lot of reasons, university students often plagiarize. As discussed above, students plagiarism happen in different forms, including incorrect citation and totally stealing someone elses achievements. Plagiarism also takes place from different sources. These sources consist of journals, books, the Internet, newspapers, and so on. Meanwhile, there are a lot of reasons why it is necessary for the universities to combat plagiarism among students. Plagiarism impacts not only the individual students but also the integrity of the universities and the quality of the creations. Therefore, it is important that each university crack down on this problem for its own sake and for the sake of the students. Also, apart from imparting academic knowledge to students, universities and colleges have a responsibility to impart moral and ethical values to students. Plagiarism is morally wrong; therefore, students should be discouraged from engaging in it. Alschuler and Blimling (1995) say that if plagiarism is not eliminated, then the problem is not with the individual students who commit the offence, but with institutions that support it. McCabe (1999) has ever pointed that the students should have the ideas that plagiarism is wrong and they should avoid it. It is important for all of the universities to pay special attention to the importance of this problem to students and address it (Wilson, 1999). Academic integrity should be a responsibility of all the stakeholders in education (Cole Conklin, 1996). First, the effect of plagiarism in universities is serious in the academic field and in their studying period. Plagiarism is a problem which broke the academic morality. Academic morality is to maintain the normal academic activities, and promoting the healthy development of academic career guarantee. The scholars must follow the academic ethics in scientific research activities, this involves academia image and dignity, involves the good development of scientific career. So if the students and teachers in the universities get in touch with plagiarism. Meanwhile, the aim of University education is to foster the students originality, the independent thinking and analysis, the power to express and convey your own ideas. So for the university students, if they choose to plagiarize, they choose to break the aim of the university education. Students who are doing plagiarism will lose enthusiasm of creation. They can hardly find a favorable position in the near future in the more competiti ve market duet to their lack of originality. Whats more, Plagiarism will definitely hurt the originality-makers. This kind of activity will lead to the decline of the creativity of this society. Therefore, For one thing, it is essential that corresponding regulations be worked out and enforced to ban this issue. For another, the students should enhance their awareness of the importance of honesty. Whats more, the faithful academic attitude should be promoted on campus. With the measures taken, it is reasonable for us to believe that the problem will be solved in the near future. Second, the effect of plagiarism in universities is serious for the university students, especially for their development in the future. Plagiarism is prevalent today, particularly in the universities, with the development of Internet; its becoming easier to copy sources of others. Plagiarism is wrong because it is unfair to the student himself, who is not learning much when he or she just copies another persons writing. But sometimes, the reorganization of plagiarism is not so clear. In the universities, when the students were at school, cause of laziness or convenience, especially the pressure from parents, they must to get a high grade in the exam, so the shortcut was to plagiarize. Meanwhile, plagiarism can lead to a loss of integrity. Beyond that, plagiarism may cause a student to fail an assignment or courseor even suffer expulsion or the revocation of a degree. Students are in the competitive environment with each other for positions at the next levelcollege, graduate school or career. Plagiarists who are not found have an unfair advantage over their honest students. 5. CONCLUSIONS AND FURTHER WORK As the paper has analyzed, the causes and problem of plagiarism is introduced, and the effects of the plagiarism are very serious. The standards for the plagiarism are very different from each, especially among different universities. For the students and the teachers, they should know the standard of the plagiarism, and take measures in order to avoid this problem, such as mentioning the way for referencing and the note-taking skills. So for the seriousness of the plagiarism, a lot of measures should be taken to avoid this issue. For one thing, it is essential that corresponding regulations be worked out and enforced to ban this issue, now, a lot of universities use the software to check the plagiarism, and if the plagiarism occurs, the students may be punished. For another, the students should enhance their awareness of the importance of honesty. Whats more, the faithful academic attitude should be promoted on campus. With these measures taken, it is reasonable for us to believe th at the problem will be solved in the near future. References list: Alschuler, A. S. Blimling, G. S. (1995). Curbing epidemic cheating through systemic change. College Teaching, 43 (4), 123-126. Anna Michalska ¼Ã…’  ¼Ã‹â€ Ã‚ ¼Ã… ¸Ã‚ ¼Ã… ¸Ã‚ ¼Ã¢â‚¬ °Ã‚ ¼Ã…’Student Plagiarism and National Differences across Europe http://www.plagiarismadvice.org/documents/conference2012/finalpapers/Michalska_fullpaper.pdf Cole, S. and D. Conklin (1996). Academic integrity policies and procedures: Opportunities to teach students about moral leadership and personal ethics. The College Student Affairs Journal, 15 (2), 30-39. Culwin, F. (2006). An active introduction to academic misconduct and the measured demographics of misconduct. Assessment and Evaluation in Higher Education, 31(2), 167-182. McCabe, D. (2003). Academic dishonesty survey study. Unpublished study, Rutgers University. Rimer, S. (2003, September 3). A Campus fad thats being copied: Internet plagiarism. The New York Times. Retrieved January 10, 2007,from http://www.swarthmore.edu/NatSci/cpurrin1/plagiarism/docs/Plagiarism_on_campus_NYT_.pdf Wilson, R. (1999, October 15). Colleges urged to better define academic integrity and to stress its importance. Chronicle of Higher Education, A 18.

The Hilton Hotel, Heathrow

The Hilton Hotel, Heathrow the objective of this assignment to shows the how the organisations in hospitality use the marketing strategies. This assignment presenting evaluation of the marketing introduction about Hilton Heathrow hotel, their loyalty programme, their public relations, e-marketing, viral and guerrilla marketing, segmentation marketing, network and customer relationship marketing strategies porters five forces. Definition of marketing as following: According to Philip Kotler:- marketing strategies are the combinations of all important marketing goals into a comprehensive plans, it should be from marketing research and its centre of attention should be right marketing mix to achieve maximum profit and sustainability for the organisation. Hilton Hotel and resorts is a Hospitality industry founded by Conrad Hilton in 1919 in Cisco, Texas (U.S) and has 540 hotels in 78 countries. Its first brand was opened in Business travel and leisure travel are the two marketing emphasis the company is focusing on. Hilton Hotel and Resorts are mostly located in city centres, near airports etc for the easy access for the customers. This assignment is on Hilton Hotel (HHonours) near Heathrow Airport; within Heathrow area they have three branches. Easy access from all terminals Heathrow central and terminal 5. It has partnership with different airlines and car rental companies. It just 6 minutes walk away from T4 and 10 minutes away by courtesy shuttle bus from T5. Hilton London Heathrow Airport hotel Exterior (http://www3.hilton.com/en/hotels/united-kingdom/hilton-london-heathrow-airport-LHRAPTW/index.html) Marketing: marketing strategy plays a vital role to success for business. Marketing in Hospitality industry is one of the main elements to increase profits and success of the business and it is playing very important role in hospitality. It helps the organisation to get success through understand their customers, what they want, their needs; priorities and demand from the organisation and what are their expectation level from customer service point of view, leisure and infrastructure etc. It is really easy these days through internet. The organisation can also put surveys on internet, blogs, websites, social media, etc. For example Hilton hotel is available on face book where anyone can like, comment and post their views and also customers can check their updates, offers etc. http://xzamcorp.com/quality-blog/wp-content/uploads/2012/06/Facebook-Hilton-Hotels-Resorts.jpg (https://www.facebook.com/hilton) Marketing Mix Marketing mix is a mixture of four fundamentals product, price, place and promotion. That actions used to satisfy the wants of an organisations target market and at the same time achieve its marketing objectives. (Stanton) 1994. http://www.marketingteacher.com/image/content/mmix.gif Product- this feature of marketing mix is including planning, developing and producing the right category of products and services in the market by an organisation. In short words what is the quality of the product, size of the product? How is it looks like, design of the product, value of the product, about packaging, testing and range etc? At Hilton Heathrow hotel they have swimming pool, twenty four hour fitness centre then for relaxation they have sauna bath and steam room and beauty salon as well. They have artificial beach terrace. They have contemporary spacious room, executive lounge, executive rooms and suites. Hilton is the foremost globally friendliness company spanning the housing sector from luxurious full services to extended stay suites hotel. They mostly attract to business people as a luxurious hotel in the market. Price- To fix a right price of product is a most difficult task. Price of the product should be reasonable and affordable so organisation can sell their product easily and successfully in the market. There are lots of steps between set the right price for example: determination of unit price of the product, pricing policies and strategies, discounts, credits, cost, terms of delivery, payment, competitive price credit policy etc. Hilton hotel is quite expensive and luxurious hotel, their prices are high but still flexible according to the seasons. They give some discounts on special occasions. Place- It is called distribution channels, storage and warehousing, coverage channel, inventory management, selection channel, distribution logistics etc. Management of organisation is responsible to choose and deal with distribution channels so customers can get the product at right place at right time. They should develop physical distribution. Wholesalers and retailers are most important channels which are used for physical distribution of goods. Hilton hotel is near London Heathrow airport which is only give direct acees to the terminal 4 airport by walk and shuttle bus to terminal 5. This hotel offers fully equipped business centre of 2,590 square metre banquet hall for special events. Business conference for up to 300 guests of 30 meetings rooms. Promotion- the fourth p is promotion it does include determination about direct marketing, sales promotion, advertisements, publicity, exhibitions, public relations activity etc. Most important tools are advertisements and sales promotion which are used to promote the sale of products of organisations. The best way for advertising strategy, organisation should recognise the competitors what are they providing additional to customers. This will help to an organisation to do improvements into their values and to set marketing strategy. Promotional activities are free distribution of sample of product, contests etc. These types of tools are expressive which does help to beat the competition in the market to organisation. Advertisements are used to communicate and pass the information to customers and consumers about the features of product through television, internet, newspapers and magazines, radio, billboards, banners and posters etc. Limitations Doing advertisements or promotion is expensive tool but there is lots of advertisements on the television and internet so people can get fed up thats why mostly people ignore the advertisements on television they just skip the channels when the advertisements comes in front of them. Some people do not read the advertisements on newspapers and magazines. Now a days Hilton Heathrow hotel doing promotion by giving offer to customers because Christmas coming they are giving offer to celebrate Christmas at Heathrow with their attractive cuisine and enjoyment traditional or bollywood themed parties. Their coordinator will do the help to customer to organise party for superb occasion. At Hilton hotel in terms of the marketing mix model definitely the people, process and physical evidence are very important components of the marketing mix for service providers such as hotels. Marketing strategy to use by Hilton hotels as following: They give 20% off on advance booking on their best available rate. They do offer bed and breakfast on the weekend package. They give 1000 reasons to customers to love Hilton and earn thousands points on every Thursday, Friday, Saturday, Sunday, and Monday night stay. They are offering for Christmas party at Heathrow They are providing exclusive airport parking packages for up to 8 to 15 days. So customer can enjoy hassle free on their door step parking at London Heathrow airport Branding- branding is a unique name and identity of the company. It is a procedure of mark and stamp to the product with identify look, design and logo etc. So customers and consumers can get idea about the features of product from the name, look, logo, mark and design. Brand name or design should be attractive, which can attract to the customers. From brand name customers can recognise the product. When they give a symbol or name to the product organisation should always keep in mind there is lots of competitor in the market. Brand should be like that which is no one can copy it easily. Hilton hotel have very unique name. Hilton Hhonors have ten different brand which are as following: Waldorf Astoria hotels and resorts, Conrad hotels and resorts, Double tree inn, Embassy suites, Hilton garden inn, Hampton, Homewood suites, Hilton grand vacation and home 2 suites by Hilton. They have every type of hotel for example budget hotel luxurious hotel, business hotel etc. Customers can get know from the name about hotel for example Hilton hotels and resorts are quite luxurious and business class hotel. It is expensive. Customer loyalty- it is about to encourage the customer, attract towards brand, buy the product often and in extra amount. It is about satisfaction level of customers, confidence, and their needs and wants. Organisation should build relationship with customers using e-market via email, messaging on mobile phones, so customers can stay keep in touch with them. Organisation should give points to the customers on loyalty cards. They should show to customers to care for them what are their choices and what they do not want. Hilton hotel they have point system to attract the customers and encourage to stay with them. They have guest loyalty programme and they have membership level as following blue, silver, gold and diamond. First of all blue, which is just for enrolling. Second one is silver which is for four stays at hotel and 10 nights and then they have gold 36 nights or 16 stays and 60000 base points and the last one they have gold for 60 nights, 28 stays and 100000 base points. Customers can earn points on all their different brands in 91 countries and at nearly 3900 hotels. They can earn bonus points at airline for the same hotel stay. Customers can use their points on hotel stays, buying and receiving, on travel and transport, exchange with family and friends at dining. Customers can donate their points to supporting charities for non profit. Network and customer relationships marketing strategies- networking is an important factor for an organisation. Stakeholders and employees with employers and staff of an organisation should inter connect with each other. Marketing take place in public relationship. For an organisation should have good and strong relation with society to fight the competition in the market. They should build strong network into the market with stakeholders. Now a days every organisation have customer care department to sort out the problems of customers and they have call centres as well as they have online customer care facility via internet so customers can call them or email them regarding their problems. In an organisation network and customer relationship is how does effective staff deals with customers and employers with employees. Hilton hotels have network and customer relationship strategy to using point system and social media. Customers can earn points with them and they can use their points on lots of things with them on travel transports etc. They are using digital technology for example electronic media Customers can stay keep in touch with them using social media. Hilton Hotel Company appreciates the value of its staff and uses internal marketing to retain them and make them feel valued. At the Hilton organisation management realises that the companys team member added value and quality to the business. In fact it is the people working for the organisation that makes the Hilton hotels corporation such an international success. A hotel is an actual physical product, but a lot of the experience of visiting a hotel relates to the service offered by its staff to the customers. At Hilton hotel organisation management realises that staff treat customers with about same degree of respect as they themselves are treated by their employers. If staff are not treated and valued well they in turn will not respect or treat customers very well. Obviously this is very bad for an organisation. The Hilton hotel corporation invests a lot of time and money in its staff. It takes training and staff development very seriously. It involves staff in all aspects of it s marketing plans and strategy so that everyone knows what is going on and how they make contribution. Organisation gives rewards to its staff for effort with awards and promotion. It includes its staff by allowing them access to extranet which is also share with its business partners. Management offers a comprehensive befits packages to its staff, including: medical, dental and vision care coverage, life accident and disability insurance, the Hilton stock purchase plan, the flexible work arrangement. Other benefits including vacation and holiday pay plus and special privileges when staff stays at Hilton hotels. At the Hilton group management really try to retain good staff and do everything possible to make working for the Hilton hotel organisation rewarding and satisfying experience. Marketing communication activities and strategies-marketing communication is a way which is used by an organisation to change the behaviour of stakeholders towards product. They present to product into the market in such way, people can get information about the product from designing, promotion, exhibitions, advertisements, newspapers, magazines, mobile phone marketing etc. Marketing communication can be develop by direct marketing and indirect marketing. Personal selling, sales promotion, advertising, public relations these are all marketing communication. Those all tools are used for communication about product, which tells to public about the features of product. Organisation use marketing communication to achieve the market objectives and target sales. Communication is messages between one person to other person and in marketing it is between seller and buyer. With Hilton hotel customers can stay keep in touch with them using social media. E-marketing- e-marketing is an internet marketing, which is also called as an online marketing, web-marketing. Now a days every organisation use electronic technology for advertisements to gain the objectives. Technology plays a vital role for an organisation such computer based technology. Organisation create their websites, they send information about products online. Internet offers unique opportunities for organisation and customers to communicate with each others. It is a good way to build relationship with each other. Companies do promotion by direct email, advertisements on internet, by text messaging on mobile phones as well. People can know about the organisations and their manufactured goods to visit on their websites through internet. Organisation can do advertisements through social media for example: face book, twitter etc. On other hand some people do not trust on online information. These types of people prefer to go to the organisation personally so they can get information about the product from someone face to face. Hilton hotels and resorts have their own website so people can get easy access with them using internet. They have join in option on their webpage so people can create their account over there. Hilton hotels have account on face book as well so people can follow them using social media. They do their updates on their website and on social media regarding their discounts, offers, whats new at hotel etc. Thus people can get information through online using internet. Guerrilla marketing activities and strategies- this type of strategy is a weapon for marketers and it is not very expensive it is low cost strategy. Guerrilla marketing is a unusual methods of promotion. This type of marketing does not focus on sales just focus profits, on primary success. It does expect highest results from minimum resources. But sometimes these methods of marketing represent the false image of brand, which is not good to get success for an organisation and survive for long time in the future. Viral marketing- it is blog marketing, forum marketing, email marketing and article marketing. This type of marketing is passed from one person to another person for example messengers are used for viral marketing. Social media is the best way for viral marketing. People can join to Hilton hotel to create an account on their website so Hilton organisation can send them direct email regarding their products, promotions, discounts, new packages etc and they can follow them using facebook and tweeter as well. Public relationship strategies:-Public relation strategies are one of the promotional Mix (advertisement, personal selling, sales promotion, corporate image and Exhibition). According to Bill bernbach:- People cant believe you if they dont know what you are saying and they cant know what you are saying if they dont listen to you, and they wont listen to you if youre not interesting. Any news, planning, presentation, job advertisement etc organisation wants to give to public and any feedback organisation want from public different media such as speaker opportunities (conferences, seminars, public forums), trade show support (press appointments, private demos), public launch, magazines, newspaper, (articles, report), TV, internet, PR blogs (such as face book, twitter, online Pr) etc. Public relationship is a relationship of sharing information relation to organisation not only between organisation and customers; it is also with employees, staff, consumers, general public, competitors etc. Public relation plays a very important role and its essential to make public aware and up-to-date about new policies, procedures, jobs, vacancies etc. Hilton hotels to create public relation they promote their organisation through media news on the news papers, television, internet, magazines, articles etc. They share their information there. So people can know about them. Hilton global media centre users stand for 85 languages English, French, Spanish, Turkish, Chinese, and Japanese etc. Segmentation marketing: segmentation of marketing is a procedure which is focus on a group people whose have common expectations, needs and wants. Market segmentation is first action to apply the strategy of marketing. When segmentation applied, then organisation recognized the groups of customers with appropriate marketing mix so as to arrangement the product , brand, place, promotion, physical evidence and environment etc. Market segmentation aims at one or more homogeneous groups of customers and the marketers try to develop different marketing mix for each segment. The purpose of this segment is to satisfy them all. There may be different demands in different market segments. Marketers may produce higher sales in markets where they have monopolistic conditions by segmentation. The step towards developing a segmentation is to locate base for segmenting the market. There are different variables which are used for this purpose. The variables relates to consumer demographics, geographical, psychographic and behaviour. Bases of market segmentation as following: Geographic segmentation Demographic segmentation Psychographic segmentation Behavioural segmentation Value based segmentation Geographic segmentation- this segmentation focus on the area, the capital size, its majority whether town, city, or country and the (type of weather warm, cold, muggy, dry, windy) because it does matter a lot in segmenting the market on the basis of geographic segmentation. The most important benefit of this segmentation basis that is reflects physical location of the market. Demographic segmentation- it divides the marketplace on the base of period of time, era, gender, marital status, earnings, education, culture, family unit, family life cycle, profession, religious conviction and ethnic group. Demographics as a base for segmentation is working as a proxy for finding similarity in behavioural patterns. Psychographic segmentation- this base of segmentation is widely used by marketers. A persons life style, social class, cultural and personality rest at his mind. But this basic instinct can be tapped by marketers when they appeal for their products. However the geographical or psychographic segmentation is mind level. It might not click for marketers. Behavioural segmentation- here the geographical, demographical or psycho graphical boundaries do not approach jointly but become more relevant for marketing. The clients and customers are segmented on the base of their behaviour in the course of require inspiration, awareness, knowledge participation, attitudes, events, profit, user position, usage charge, loyalty rank and consumer willingness period. Behaviour segmentation is based on the consumer response to his requirements. Value based segmentation- the promotion idea prescribes that segmentation have to the result of competition connecting the goods quality and the needs or wants of the customers or clients. The marketers have to in actuality segmenting their clients so as to separate persons who give the for the most part to their profits. The marketers are required to compute total lifetime value of their customers and discount it to arrive at the net present value. Michael porters five forces: with porters five forces marketers can do strategic analysis of an organisation. They can find out the way how organisation attracts to different industries. Porters five forces does work as a guide to an organisation before enter to market. Michaels five forces are as following: Industry rivalry Power of buyer Power of supplier Threats of substitute Threats of new entry Industry rivalry- if enter into the market is very easy it means there is very high competition. Then customers can change their mind easily to go one from another. When competition is high in the market then there is not much difference into the products which are customers getting from the companies. All competitors using same strategies, and they have same sizes of product. If situations are like this as mentioned above then it is very hard to leave the industry for an organisation because they have been already spent lots of money. Hilton hotel has number of competitor near Heathrow which are as following Marriott hotel, Renaissance hotel, Ramada hotel, etc. They are also big organisations, but Hilton hotel has his own unique identity and popularity in the market as a luxurious hotel. Power of supplier- to get success for an organisation bargaining power of suppliers is a most important side. Supplier provides raw material to an organisation. If they are the only supplier for firm and there is no power of substitute of that raw material and there is no alternative option, they can refuse to provide raw material to an organisation. In that case supplier has much power. Power of buyers- customers can change their mind easily if they have another offer in same price and they go from one to another to get the product. Customers have the power to give pressure to the firm to change the price of product. Power of buyers come when there is not much difference between the product and they can get same product with low price. When customers buy the product they are very possessive about price of the product and they do comparison as well. Mostly business people, couples, and families are customers of Hilton hotel. Threats of substitute- if organisation provides such products which is already have in the market so there is threat of substitute is high. Because customers have another option. They can get another product. Threats of new entry- for an organisation to enter into new market are a bit risky because there are some barriers for entrance but for big organisation it is not much risky. When an organisation enters into the market looks at following points: do they earn profit or how fast, will government give them approval to do business, do they have enough supplier for outputs of their products. Recommendation As we know around Heathrow airport there lives mostly Asian community Indians, Pakistanis, Bangladeshis etc. it is suggested to Hilton Heathrow hotel they should give them some discounts and offers on their special festivals and occasions. For example to Muslims on their special festival Eid they should offer them discounts on their parties. To Indians they should also give offers and discounts on their special occasion diwali like Christmas they offer special packages and discount for special event. Conclusion As everyone knows hospitality is a huge industry in the market and Hilton hotels have their own unique name and identity in the market. According to the above mentioned strategies in the assignment marketing mix, branding, loyalty programmes, network and customer relationship marketing strategy, marketing communication activities and strategy, e-marketing, public relations, guerrilla and viral marketing, marketing segmentation and Micheal porters five forces, which were applying to the Hilton hotel they are doing best things to beat the competitors and they are doing their promotion in best ways such as their loyalty programmes. Hilton hotel is a luxurious and expensive and they mostly attract to business people and families so mostly customers of Hilton hotels are business people, families, couples and this hotel doing everything to do their best in the market. They are using digital technologies for example electronic media according to the demand of modern era.

Prayer in Public Schools Essays -- Religion in Public Schools

Prayer in Public Schools An issue that has been constantly debated for years is whether voluntary prayer in public schools should be permitted. A student should be allowed to pray voluntarily at the beginning of each school day based on many reasons. Prayer based on moral beliefs reinforce good citizenship as defined by our forefathers. A daily reminder of a need for the belief of good over evil is a necessary part of this society. Daily voluntary school prayer should be re-instated in public schools due to three reasons, the historical basis of the beginning of the United States government, the serious moral decline since prayer has been outlawed, and the government infringement on the constitutional guarantee of individual freedom of personal beliefs. First, a student should be allowed to pray voluntarily at the beginning of each school day because the United States government was originally based on Christian principles. The Declaration of Independence, a document written to express the mission and purpose of this new country, states, ? We hold these truths to be self evident, that all men are created equal, that God endows them, with certain unalienable rights?..? Credit for the rights that Americans hold dear is given to God, the Creator, by the founding fathers of this Nation. In order to understand the basic fundamentals of the US form of government, students need to understand the religious teachings that influenced these early leaders; that is the creation, the providence of God and a final judgement day for accountability. Since the government was formed under these principles, it can only stay strong if students understand these beginnings. The first amendment states ?that congress shall make no law respecting the establi shment of religion, nor prohibiting the free exercise thereof The first clause declares that the federal government cannot establish a common state church. Many of the US forefathers left Europe because they did not agree with nor want to be forced to support the established state church. The second part of this clause insures and encourages individual religious belief. The demonstration that religion is important to the workings of the government of this country can be seen when every session of Congress opens with a prayer. Why are the governing bodies of this nation allowed to pray daily, but schools are prohib... ...ople of color, women, and others fight for individual rights. If told they could not talk of their beliefs in public, this country would probably face another civil war. But for some reason, those who wish to practice their religion publicly are treated as criminals. In one instance a child who brought her Bible to school to read during free reading time, was sent home and told not to bring the Bible to school again. Silent messages are sent to children when disapproval seems the norm. Future generations accept this infringement on personal rights, and so goes the country and moral responsibility to each other. Voluntary prayer in public schools should be reinstated due to this country?s founding principles, moral emphasis, and first amendment rights of individual freedom. Due to the non-confrontational nature of those who ascribe to religious beliefs, the government has adjusted to those who have been confrontational. The elected officials of this nation need to re-evaluate volunteer prayer in school, and pass a resolution supporting that as long as beliefs are not forced on a student (citizen) the practice of faith and morality through volunteer prayer should be encouraged.

Inclusion in the Classroom Essay -- essays papers Education Special Ne

Inclusion in the Classroom Inclusion can be defined as the act of being present at regular education classes with the support and services needed to successfully achieve educational goals. Inclusion in the scholastic environment benefits both the disabled student and the non-disabled student in obtaining better life skills. By including all students as much as possible in general or regular education classes all students can learn to work cooperatively, learn to work with different kinds of people, and learn how to help people in tasks. â€Å"As Stainback, Stainback, East, and Sapon-Shevin (1994) have noted, ‘...the goal of inclusion in schools is to create a world in which all people are knowledgeable about and supportive of all other people,’† (Whitworth, 1999) Of the many benefits aspects for children placed in inclusion classrooms, there is none more important than the academic benefits. One way that students benefit is by learning skills of independence. Special needs students learn to depend on themselves first and then ask for help when they really need it. In the inclusive setting there won’t be as much of an opportunity for teachers or aids to assist all of the students. All children are taught through new and sometimes improved methods when put into an inclusion classroom. Teachers , through training, will learn different methods of teaching concepts that may make it easier for students to understand. Difficult concepts in math, such as volume, may be taught in a new and easy to understand way. In a study conducted by Johns Hopkins University (Success For All) it was determined that in an inclusion setting â€Å"assessments showed improved reading performance for all students, the most dramatic improvements o... ...d students gain better life skills and a better understanding of others. Reference List: Walker, K. E., & Ovington, J. A. (1998, September 6). Inclusion and its effects on students. Electric Journal for Inclusive Education, Vol. 1 Ed. 2. Retrieved October 31, 2002, from http://www.cehs.wright. edu/~prenick/JournalArchives/Winter-1999/inclusion.html Whitworth, J. W. (1998). A model for inclusive teacher preparation. Electric Journal for Inclusive Education, Vol. 1 Ed. 2. Retrieved October 31, 2002, from http://www.cehs.wright.edu/~prenick/ JounalArchives/Winter-1999/whitworth.html Stout, Katie S.(2001, November 5). Special education inclusion. Wisconsin Education Association Council.Retrieved November 28, 2002, from http://www.weac.org/resource/june96/speced.htm Special education in the regular classroom.(1969). New York, NY: The John Day Company, Inc. Inclusion in the Classroom Essay -- essays papers Education Special Ne Inclusion in the Classroom Inclusion can be defined as the act of being present at regular education classes with the support and services needed to successfully achieve educational goals. Inclusion in the scholastic environment benefits both the disabled student and the non-disabled student in obtaining better life skills. By including all students as much as possible in general or regular education classes all students can learn to work cooperatively, learn to work with different kinds of people, and learn how to help people in tasks. â€Å"As Stainback, Stainback, East, and Sapon-Shevin (1994) have noted, ‘...the goal of inclusion in schools is to create a world in which all people are knowledgeable about and supportive of all other people,’† (Whitworth, 1999) Of the many benefits aspects for children placed in inclusion classrooms, there is none more important than the academic benefits. One way that students benefit is by learning skills of independence. Special needs students learn to depend on themselves first and then ask for help when they really need it. In the inclusive setting there won’t be as much of an opportunity for teachers or aids to assist all of the students. All children are taught through new and sometimes improved methods when put into an inclusion classroom. Teachers , through training, will learn different methods of teaching concepts that may make it easier for students to understand. Difficult concepts in math, such as volume, may be taught in a new and easy to understand way. In a study conducted by Johns Hopkins University (Success For All) it was determined that in an inclusion setting â€Å"assessments showed improved reading performance for all students, the most dramatic improvements o... ...d students gain better life skills and a better understanding of others. Reference List: Walker, K. E., & Ovington, J. A. (1998, September 6). Inclusion and its effects on students. Electric Journal for Inclusive Education, Vol. 1 Ed. 2. Retrieved October 31, 2002, from http://www.cehs.wright. edu/~prenick/JournalArchives/Winter-1999/inclusion.html Whitworth, J. W. (1998). A model for inclusive teacher preparation. Electric Journal for Inclusive Education, Vol. 1 Ed. 2. Retrieved October 31, 2002, from http://www.cehs.wright.edu/~prenick/ JounalArchives/Winter-1999/whitworth.html Stout, Katie S.(2001, November 5). Special education inclusion. Wisconsin Education Association Council.Retrieved November 28, 2002, from http://www.weac.org/resource/june96/speced.htm Special education in the regular classroom.(1969). New York, NY: The John Day Company, Inc.

Trinidad Carnival

Trinidad Carnival Carnival is a festival of colours which is transformed into costumes, calypso, steel band music, dance and different foods and Caribbean art which attracts many people from the different countries. The carnival season is usually during the two weeks before the traditional Christian fasting of Lent. This is celebrated to mark an overturning of daily life. The roots of carnival both lay in Africa and France(Liverpool:57). Trinidad carnival is a very significant festival in the island of Trinidad and Tobago. This festival has evolved from an elegant, exclusive affair to an all inclusive national festival of the country. Therefore in order to understand the meaning of this festival one must look at the acculturation, cultural assimilation and cultural persistence. It is also necessary historical, social, cultural and political background which gave birth to a national celebration. In 1498 Christopher Columbus had step on the soils of Trinidad and claimed the island in the name of the King and Queen of Spain. The country was ruled by Spain for about 300 hundred years and remained much undeveloped. In the 1970s the Bourbon reforms of Charles III, which was designed to rejuvenate flagging colonial effiency, is when the Spanish crown decided to pay attention Trinidad which at that time was thinly populated and uncultivated at that time. A Cedula issued by the Spanish crown in 1776 highlighted the island’s neglected state with no European Spaniards available for emigration; it invited West Indian French Catholics who were dissatisfied by Britain’s 1763 take over of their Antillean islands which were Grenada, Dominica, St. Vincent and Tobago to settle in Trinidad. They were encouraged to buy land grants to set up agricultural units under their own and to transfer slaves in quantity to work these plantations. By 1797 approximately 14,000 French settlers came to live in Trinidad consisting of about 2,000 whites and 12,000 slaves. Studies by Barry Higman and Melville Herskovicts show that the majority of African slaves who were brought to Trinidad were mainly of the Mandinka,Fulbe,Kwakwa,Yoruba,Hausa,Igbo and Kongo peoples(Liverpool:62). Most of the native people who were the Amerindians died from forced labour and illness. Carnival was introduced to Trinidad in around 1785 as the French settlers began to arrive, they called it Carnevale. This tradition caught on quickly. Carnival of the French was held during the Lenten season starting on Boxing day to Ash Wednesday was marked by great merrymaking and feasting by both the French and the English. Carnival, as the end of the social season was also marked at the apex society by elaborate balls to which was added the custom of masking and disguising. They wore masks to hide their faces from their friends and play sexual â€Å"games† on their wives, husbands and mistresses, the enslaved Africans were not allowed at their sex games or their dinners but in the masquerade imitated their tattered clothing thus making fun of them (Liverpool:127). But the major part of carnival activities consisted of house to house visiting and street promenading, on foot or in carriages, witticisms, playing of music and dancing and a variety of frolics and practical jokes (Pearse, 1956:15). The French serenaded their fellow men with flute, violin and African drum. Already African drums and Spanish instruments had been adopted by the Frenchmen in the music making (Liverpool: 127). Until 1838 when the Africans were legally set free the majority of the English and Scots celebrated Christmas, New Years and Carnival with rowdy balls and fetes. Marital law which finally ended in 1846 was traditionally enforced by the English colonies in the Caribbean from Christmas through the first or second week of January. Liverpool:132)These festivities along with the pomp and ceremony involved in imposing marital law (this included maneuvers by the militia), provide the slaves with ideas for some of the earliest masquerades for carnival. Trinidad’s French Creole planter community used this opportunity to celebrate their memories of their ancestral home. Pre-emancipation carnival was highly stratified and segregated affair, however with the planters and the free coloured keeping to themselves. Slaves were in theory debarred from the festivities but eye witness’ evidence suggests that they will have taken advantage of the temporary anarchy to indulge in the street parades (Regis 2000:231). Because of this segregation and the debarring of slaves from this celebration the slaves in turn would hold their own little carnivals in their backyards called the Dame Lorraine masque(Regis 2000:231) by using their own rituals and folklore but also imitating their masters’ behaviour at the masked balls. The pre-emancipation carnival saw whites costume themselves as negres de jardin (field Negro labourers) and mulatresses. This also reenacted the Cannes Brulees (French for burning canes): the practice of rounding up slaves to put out fires in the cane fields. â€Å"In the days of slavery whenever fire broke out upon an estate immediately mustered and marched to the spot, horns and shells were blown to collect them and the gangs were followed by the drivers cracking their whips and urging them with cries and blows to their work. †(Pearse 1956:18). The liberty that the Africans were given was demonstrated by them on the streets of Port of Spain of August 1 1838 the date enslavement legally ended. They celebrated in Cannes Brulees fashion (Liverpool). After emancipation of the slaves the things were materially altered, the ancient lines of demarcation between the classes were obliterated and as a natural consequence the carnival degenerated into a noisy and disorderly amusement for the lower classes (Pearse 1956:20). 19th century historian L. M Fraser described this behaviour â€Å"After Emancipat ion the negroes began to represent this scene(blowing of horns ,shells ,cracking whips)as a commemoration of the change in their condition and the procession of Cannes Brulees used to take place on the night of 1st of August the date of their emancipation. After a time of day was changed and for many years past the Carnival days have been inaugurated by the Cannes Brulees†. This brought concerns for the whites. The British entrenching themselves as the new colonial power in the west. The French had lost their dominance in society. All the whites caught up in the problems of labour, low productivity and financial structures. Therfore the opportunity was provided for the Africans to take over Carnival and embrace it as an expression of their new found freedom (Pearse 1956). The newly emancipated Africans celebrated their new condition festival of Canboulay which featured torch light processions, loud music ,drumming ,reinterpretations of traditional African masking as well as representations of their treatment during the period of plantation slavery(Regis 2000:232). Since the whites and coloureds refused to have anything to do with them but were taken up in the end of African enslavement ,the Africans had the streets to themselves ( Liverpool:222). According to Liverpool â€Å" previous studies on carnival suggest that the whites stopped all carnival activities after 1838 and their fancy balls were no longer connected to the carnival itself. † The newspapers started to describe the carnival as Jamette Carnival. This was a term used by the French to describe the Carnival celebrations of the African population during the period 1860 to 1896 . The term comes from the French meaning the underworld. It is used to describe a certain class in the community which was the very poor blacks. The upper class ceased their participation in the street festival but continued their house to house vistiting. Martial law was no longer enforced and consequently there were no military type activities. Because the upper class were disturbed by the fact that the Africans taking over their festival ,they pressured them to give up their carnival festival ,therefore hostility brewed between the black underclass and the white upper class culminating the Canboulay Riots of 1881 a two day rampage by the retaliating lower class that resulted in deaths and mass destruction of poverty. Subsequently the Canboulay festival was abolished in 1884 replaced by a more restricted festival that began at dawn on Carnival Monday which is now know as Jouvert. Although the â€Å"sanitized† Carnival was now becoming acceptable o most classes the practice of the outlawed Cannes Brulees continued though not as openly as before(Liverpool). By the 1890s, Carnival started to fade away from the wildness of the Jamette society to the more competition oriented middle class festival. Merchants realized that with the improvement of carnival would lead to economic benefits. Carnival in Trinidad produced many traditional characters that were depicted by the Africans. Some of the more popular one was Dame Lorraine which was imitative of mas played by the French planters who would dress up in elegant costumes of the French privileged class and parade at homes on carnival Sunday night. The liberated slaves recreated these costumes by stuffing their bosoms and padding their buttocks, in their own fashion and imitative jewellery, this provided some type of comedy for the slaves and Sailor mas which they depicted when the French, British and American naval ships came to Trinidad. Calypsonians were also introduced during Carnival with their picong ( ridiculing of the upper ,middle or lower classes or anyone who steeped out of line. Calypsonians with nicknames such as Atilla the Hun, Invader ,Destroyer came in the scene in the 930 and their music was very humorous ( Cowely,1996). The first Calypso King contest was held in 1939 ,Growling Tiger was crowned the first Calypso king ,he sang a song entitled The Labour Situation in Trinidad(Anthony:144). Steel pan which replaced the tamboo bamboo in the 1940s was introduced by Winston â€Å"Spree† Simon of the Laventille community the steel pan was single ping pongs hung around the neck playing just a few notes. Carnival of the 19th century was process of which two different festivals which was the traditional mas African Camboulay) and Pretty mas (European Carnival) that occupied the same space which was merged into one now know as the Trinidadian Carnival. Carnival is very useful when it comes to multi-culturalism. It was originally a celebration for the French immigrants then it became for the freed Africans which was a memory of slavery and emancipation as well as the remembrance of the ancestral celebrations and rituals of empowerment. Finally this celebration has become a ceremony of celebration of life and of sexuality and an extension of its traditional role.

Moral Degradation of Modern Society or Moral Evolution? Author: Unpretentious Diva

â€Å"I fully subscribe to the judgment of those writers who maintain that of all the difference between man and the lower animals, the moral sense or conscience is by far the most important† Charles Darwin, The Descent of Man. Is it the phase of moral degradation of society? To even attempt answering this question we have to first arrive at a definition of morality. The first question is are we clear as to what it is?In the study of ethics morality has been defined from two perspectives, personal morality which is what you feel from your conscious as right and social morality which is what the society as a whole feels to be right. While the origin of personal morals are very simple and pure dictated by only one basic dictum that is innate nobility of the human soul. A person may be a criminal but he will always know from deep with that he is wrong unless he is a psycho. Social morals however are not so, they evolved for the singular reason that is to control man, to tame him so as to allow sustenance of society.In its essence it too is noble, for society too is a need of humanity. We wouldn’t have evolved to this juncture without this structured organisation called society. If I am sitting here and typing this, it is because someone else is cooking for me. Not everybody can be thinker and scientist, but they all in their own ways help in sustenance of the society and evolution of mankind as a whole. It is however difficult to conclude from here that social morality is right in all its perspectives.The sad part of the society is that it was not formed best logic of will full cooperation and subordination, with reverence to human soul and its spirit. For most part of the history it has been dominated by mystiques and brutes, the purpose of the society was to serve mankind as a whole but it ended up serving a few who had the power and intellect to manipulate the rest. It is for these lacunae in social morality that I consider personal morality as a far more superior guideline to judge whether you are right or wrong.There are many such arbitration in the social code of morality that has no logical support to its stance except some vague religious dictums or traditions that a society has been following from time immemorial. This article Honour Killings†¦. the Ultimate Price Women pay for the False Male Ego is an apt example of how unjust and harsh these codes of socio-religious morality can become. Of the many such debatable issues of conflicting personal and social morality I would like to discuss here the issue of sexual morality.The sexual liberation of the modern times has been largely viewed as a serious moral degradation of the society at large. On the issue of sexuality and our sexual needs, first question is whether it is our need or of the society. I believe that all of us would agree that we have sex not just to produce kids, to refurbish the human resource. We have it because we need it, nature made us so. I have a deep reverence for nature, for I believe that any need that nature instilled in us has a purpose and is innately good.The society in its primitive from had put in a lot of restriction on sex. The first reason was If sexuality is liberated it would have killed the institution of marriage and therefore the society. Models of these societies were all very authoritarian/ tyrannical where men were expected to have a very high quotient of obedience. As we evolved we slowly moved on into more democratic and cooperative models of society where the quotient of personal responsibility and maturity and free volition outweighed any kind of socio-religious adherence or obedience.Many a moral codes of conduct however were just borrowed from the old model of society which obviously has no space for these individual freedom and volition The new world order as was dreamt by philosophers and intellectuals is slowly coming to reality. It is for sure that if you refer to the old book of social moral s we would find ourselves morally degraded, but if we believe that at least now we are living in a free world free society, then society must start existing for man rather than vice versa.We need to rework on our studies of ethics and come up with better a moral code which cater for needs of a man and gives him/ her freedom to seek what they desire as long as they are not harming the society at large. A society that respects man as an entity, his rationales his intellect and his judgement and the innate goodness in him. There used to be a time when it was moral to burn wives down alive on their husband’s pyre (Sati). Is it today moral? Will all of us call our change in perspective as moral degradation?How can those women think of another man? What is wrong in free sexuality, if it is forced, it is a rape then it is wrong because you are violating the will and independence of another person. Is homosexuality wrong? I think no, not at all because it is volition of individuals, it is what they need what they desire. It is thus I feel that we need to rework on our books of ethics, make our moral codes more humane and Man friendly. And that actually is Moral Evolution. (Rudra)